Description

This isn't your mom's old personal soft-sided cooler.  This Made in USA cooler packs a serious punch.  The Bison SoftPak is tough as nails and keeps ice for up to 24 hours in 120 degree heat.  Wrapped in a heavy duty 1000 denier vinyl shell, it's stronger than any other soft-sided cooler, tear resistant up to 375 pounds and UV protected to ensure it doesn't fade.  With nearly an inch of insulation, this beverage cooler keeps your drinks frosty cold.